Background
The Australian coffee industry collectively throws out more than 65,000 tonnes of coffee grinds each year. These used grinds boast valuable compounds and substances such as antioxidants and caffeine, all of which support and maintain healthy skin. Developed by Melbourne barista Hayden Thomson and wife Ashleigh Britton, Black Honey Skin Care is the by-product of solving an environmental issue with intelligent, effective, quality skin care.
Solution
Black Honey came to us with a requirement to enhance their visual identity and create packaging to bring the product to market. The design reflected the natural essence of coffee grounds and showcased the superb quality of the product.
Results
The reception to the brand and product was immediate. Brand awareness increased rapidly using point of sale material in conjunction with digital marketing including a website, Instagram and Facebook. Black Honey are now selling their coffee scrub worldwide and continuing to grow.
