The RACGP QI&CPD brochure

Brochure design and production for the RACGP Quality Improvement & Continuing Professional Development (QI&CPD) triennium launch.

The RACGP Quality Improvement & Continuing Professional Development (QI&CPD) for the 2011-2013 triennium aims to assist Australian GPs to maintain and improve the quality of care they provide to patients and promote care to the community of the highest possible standard. Previous triennium advertising lacked substance and the required impact to elevate the brand.

The department's mission is not one easily defined by one clear visual concept. To solve this problem, we used illustration to create a story and act as a solid foundation for the QI&CPD program. The illustration can be cropped and manipulated to create a different look for each application. This creates large efficiencies in future projects such as reduced lead time and a large budgetary saving. The brochure was also printed on recycled, uncoated paper stock, encouraging the bright and earthy colour palette to shine. 

The brochure was launched at the College's GP10 conference, and repurposed for the QI&CPD website and other materials. The overall branding enhanced the image of the program and elevated the brand. 
Illustration by Ben Sanders (

You may also like

BGS Community Journal Summer 2014/15
Motionators Shopfront and Signage
Leo Cussen Institute CPD Identity
Australian Auctions online
Royal Australian College of General Practitioners
The RACGP - Membership campaign
Humanitarian Crisis Hub Annual Report
Hall of Fame Invitation
VTIC Annual Report
Pinnacle Bookkeeping
Back to Top