Background
St Kilda Mums is a not for profit organisation based in the eccentric suburb of St Kilda in Melbourne. The organisation collects donations of various equipment for babies and young children and distribute it throughout their network of maternal & health care nurses and local social service agencies. Their existing branding consisted of a logo and that’s about it.  

Solution
Using the logo and colours, we refined the typography, developed a colour palette and engaged a wonderful illustrator (Ben Sanders) to develop a series of illustrations. We created a style and used this to create documents, Facebook and Twitter profiles, business cards and posters, along with a website. Ensuring consistency and an engaging experience for users. St Kilda Mums inject fun and positivity into their work, and the branding system reflects this. 

Results
The new branding was rolled out gradually, with the website, documents uploaded and sent out. The system worked with a nice logo, and developed consistency for all materials for the St Kilda Mums brand.

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