Background
Nestled in Geographe Bay, 229km south of Perth, Busselton a beautiful seaside town, boasting beaches, excellent fishing, caves, coastline scenery, unspoiled bushland surrounds and world-class wineries. Jacaranda Guesthouse is a 50 year old family run bed and breakfast and they approached us to update their image and begin an advertising drive.

Solution
An identity system was developed, featuring the logo mark inspired by the Australian Jacaranda tree. Clean and effective typography, combined with a summer theme colour palette brought the images of the guesthouse and local area to life. The brochure featured not only information about the guesthouse but some details of local tourist attractions.

Results
The brochures and business cards were distributed at local bars and restaurant in addition to the airport. The accommodation experienced rapid growth and successfully showcased the true beauty of the guesthouse.

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