Background
The financial industry is highly competitive with thousands of accountants vying for business. How does a small family business stand out among these competitors? Ganci Accountants approached us with a clear goal. Develop a brand for Ganci that shows the positive impact their services can achieve for their clients.

Solution
With over 30 years experience in accounting and a loyal client base, it was important not to alienate the existing audience. Research and strategy meetings were held to create a branding strategy. The Ganci family outlined pure results and outstanding customer service as their core focus, a goal that contributed to their success. We developed a strong identity for the family, using decisive typography and a bold colour palette. This identity was then translated to business cards, letterheads and other forms of communication.

Results
A sophisticated solution was achieved for Ganci family. The resulting brand tailored for the existing client base and allowed flexibility for growth into new markets.

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