Background
Melbourne Fringe is the leading organisation for the independent arts in Victoria, Australia. In conjunction with the Transport Accident Commission (TAC), Melbourne Fringe held a design competition to discourage drink driving.

Solution
The brief stated the poster had to be a two colour print for budgetary and distrubition constraints. Creatively interpreting this brief, keywords relating to the festival were illustrated to create a maze. The slogan “Should you be driving home from Fringe” is reversed out of the bright red background, enabling immediate viewing impact to the poster.

Results
The poster was shortlisted and featured on the Fringe Festival website. It successfully delivered on the client brief and received positive reviews.

You may also like

The RACGP QI&CPD brochure
Hall of Fame Invitation
Good Practice Publication Design
Taylors Online
BHP Billiton
Australian Auctions online
Peerless JAL - Environmentally friendly chemicals
Commitee for Melbourne Graduation dinner branding
Records For Life - The Gates Foundation
Brighton Grammar School Strategy Poster
Back to Top