Background
All that is exciting and unique about the cosmopolitan city of Melbourne can be found at the Prince Bandroom. Situated in St Kilda, the live music venue hosts some of the finest modern musical acts including Lenny Kravitz, Jack Johnson, Scissor Sisters, Ben Harper, Pink, Coldplay, Bright Eyes and Goldfrapp. The Prince required a website that cemented their position in a highly competitive industry, and allowed online ticket purchasing for customers.

Solution
The project began with a complete overhaul of the back end of the site, focusing on successful integration with existing bank merchant systems. A customised newsletter production tool and content management system were developed and a fresh visual front end finished the site.

Results
Appealing directly to the required demographic, the site was an immediate success both on a branding and practical business level. The e commerce integration system freed the staff to concentrate on the most important aspect of the role, continuing to book the finest international and Australian musical acts.

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