Background
The Committee for Melbourne is an apolitical, not-for-profit, member network that unites a cross-section of Melbourne’s leaders and organisations to work together and enhance Melbourne’s economic, social and environmental future. We have worked with the Committee for Melbourne for 18 months on communications and marketing. The Committee required a printed brochure they could use to showcase their achievements in 2014 and beyond to current and potential members.

Solution
Based on the content supplied, an 8 page fold out brochure sized at A5 was suggested. This allowed the content to be broken into blocks that are simple to digest to the audience. Using the design guidelines for the organisation that we assisted to develop, we applied the elements throughout the brochure to ensure the communication was engaging and represented the Committee in a professional and contemporary way.

Results
The result was distributed to current and potential members, and successfully showcases the achievements of the Committee through design.

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