Background
The Royal Australian College of General Practitioners hold an annual conference in varying locations in Australia. Attended by over 750 General Practitioners, the conference is a 3 day learning exercise that features seminars, workshops and social networking events. Previous conference branding lacked strategy and direction.

Solution
We worked with the RACGP to develop a consistent and unique brand and applied this to the GP10 handbook. The handbook uses imagery to visually enhance and evoke emotion to a topic that is generally regarded as a conservative. Information design principles were carefully applied, in particular to the event grid that runs over 10 pages and over 22 pages of workshops

Results
A huge improvement on previous conference collateral, the handbook was a feature of the conference and enhanced the delegates experience of the weekend. Many delegates retained the handbook as a souvenir of a spectacular event and overall brand value for the event was increased.

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