Background
Peerless JAL are a 62 year old company specialising in floor seals and cleaning products. We were asked to develop branding for a new and exciting series of floor seals, developed using new hybrid technology and environmentally friendly manufacturing processes.

Solution
Once the identity project was complete, we set about extending this visual language to various collateral including distributor brochures, posters and packaging labels. Utilising a strong and bright colour palette inspired by the hues found in nature, the identity was extended in a clear and concise form. In a market filled with clichés and poor stock photography, the modernised brand became a key differentiator to attract new and existing customers.

Results
Sales figures at launch were impressive and remain strong. The branding creates a strong presence in store, ultimately translating into a successful result for Peerless JAL.

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