Ross Donnan - Graphic Designer

Background
Family first. That's CPN Real Estates goal. They manage to achieve that goal, running a successful Real Estate agency in Melbourne. A family business from inception, they approached us with a re branding exercise to update their image and showcase the family first attributes the company believes in.

Solution
After research for the project was complete involving user surveys and marketing focus groups the message "Selling your property, not ourselves" was created. A contemporary colour palette was devised, allowing the message space. The logo reflects the inclusiveness of family and is a clever play on the character C.

Results
The initial advertising campaigns were launched with positive feedback from all customers. Leads increased and the complete branding including collateral, business cards and signage was rolled out on site and online, on budget with impressive results.

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