Australian Auctions online

A typographical logo solution for Australian Auctions Online

Background
Australian Auctions is an online auction website that posts goods from Auction houses around the country selling assets and goods on behalf of insolvency practitioners, financial institutions and corporate clients.

Solution
A purely typographical solution was imagined for versatility throughout not only the logo, but the website, marketing materials and packaging. The icon of a cursor replaced the horizontal section of the character. A neutral colour palette was devised to ensure sufficient contrast with a content heavy website..

Results
The logomark was rolled out throughout the website and all marketing materials, resulting in a logomark that is memorable and will stand the test of time. 

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