Australian Auctions online

A typographical logo solution for Australian Auctions Online

Australian Auctions is an online auction website that posts goods from Auction houses around the country selling assets and goods on behalf of insolvency practitioners, financial institutions and corporate clients.

A purely typographical solution was imagined for versatility throughout not only the logo, but the website, marketing materials and packaging. The icon of a cursor replaced the horizontal section of the character. A neutral colour palette was devised to ensure sufficient contrast with a content heavy website..

The logomark was rolled out throughout the website and all marketing materials, resulting in a logomark that is memorable and will stand the test of time. 

You may also like

BGS School Diaries and Map
Earth Island Institute Identity
Committee For Melbourne - Looking Back Brochure
Fringe Festival TAC Poster
Australian Red Cross Blood Service
Brighton Grammar School Website
Peerless JAL - Environmentally friendly chemicals
Records For Life - The Gates Foundation
BHP Billiton Environmental report
Good Practice Publication Design
Back to Top